I excitedly watch for new start-ups coming up in India. Today I came across another Web2.0 venture - Diggindianews. As the name may suggest it is a India based content sharing and discovering platform where the content that rocks is promoted to the front page.Amazing thing is if a story becomes popular it can literally drive thousands of visitors to a Web site within minutes.
Being indian i would promote sites that promote swadeshi content.Unlike digg which is too much segregated because of sharing entire worlds content, Diggindianews best thing is its localised concept which brings focus on indian content.
On looking at Diggindianews, one question that came instantly to my mind was "So why would anyone come post on Diggindianews instead of Digg?".My point is correct to an extent.But apparently i realised it is a simple issue of branding,brand image and brand recognition.As Coca Cola is linked with drinks so is Google with search and so is Digg with content sharing.Founder of Diggindianews says,"Diggindianews is not engaged in a battle to replace Digg instead it has altogether a different market to capture i.e India.In todays internet world, everything is becoming open source from search engines to social networks then why now open journalism where reader is a publisher.In a democratic country like india, people have right to express their thought then why not readers decide the promotion of a news instead of editors".
A recent Wall Street Journal article, The Wizards of Buzz, defines social bookmarking sites as “A new kind of Web site turning ordinary people into hidden influencers, shaping what we read, watch and buy.” Diggindianews seems to one platform through which the India news would be no more influenced by editors but by user ranking.As rightly said Be indian,buy indian, i would add appreciate products that focus on india.
1 comment:
I do see a lot of market for "Indian Digg". There are lot of Indians who are blogging there stuff and writing things that is close to the Indian and South Asian heart as compared to Digg/Reddit/Netscape where all of them are for US audiences. I do feel bullish about this market.
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